John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
I’ve been around long enough to reminisce about the birth of some marketing trends (I was doing sales and marketing work before Al Gore invented the...
“ When you’re finished changing, you’re finished .” Benjamin Franklin Changes are in the works at Demand Metric. While change is often mistaken for...
A recurring theme in recent conversations I’ve had with members of the Demand Metric community is Mobile Marketing. It seems pretty clear that many...
As the new VP of Marketing & Product Development at Demand Metric, I’ve been contacting and speaking with any members who will make time to talk...
If you've already started to plan your 2012 marketing initiatives, it would be a shame if mobile was overlooked. Instead of just ignoring the growth...
The value of assessments to help guide smarter talent decisions is no longer up for debate. Aberdeen research over the past four years has shown that...
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating...
LinkedIn has become the most popular social networking channel for professionals. Here are a few reasons why: It gives you the ability to share your...
Still confused about the ins-and-outs of marketing through Facebook? Want to discover how you can get substantial traffic on your Facebook Fan Page?...
Why some companies are turning to software and electronics In today's competitive market, innovation is key to capturing market share. Many companies...

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