Reflections on Member Conversations - Part 1

As the new VP of Marketing & Product Development at Demand Metric, I’ve been contacting and speaking with any members who will make time to talk to me. As the new kid on the Demand Metric block, an introduction is in order, so let me invite you to take a look at my LinkedIn profile:

http://www.linkedin.com/pub/jerry-rackley/0/9a7/43a

The agenda for my member conversations is pretty simple: to learn how they are getting value from their relationship with Demand Metric and to understand their needs so we can deliver better solutions to address them. In this post, I’ll discuss some of what I’ve learned and invite you to comment.

One of our members shared that while our tools have provided value, it was limited because of their “over generalized” nature. This is a fair assessment and reflects the diversity of our membership, which ranges from manufacturers to service providers to consultants. A one-size-fits-all tool helps many but leaves others disappointed. We’re doing something about that.

We’ve already begun a process of better focusing our tools and templates on the problems they’re designed to solve. Our best source of input for doing this? You. The Demand Metric library is not static, but constantly evolving and much of that evolution is driven by the conversations we have with members of the Demand Metric community. So please, keep talking. If a tool is helpful, we want to know that. But if it isn’t, we want to know that even more.

Another thing we’re doing is becoming more intentional about providing services to help you accomplish your marketing goals. Demand Metric has always been a great source of plays for anyone’s marketing playbook. But sometimes you need a coach to help you call and run a play. Leverage our expertise to help you get where you need to go. We can help devise a marketing plan, write a press release, review a product launch plan, re-engineer a PR process, analyze your competition and more.

Finally, we’re implementing a new type of content: the Methodology. Our current library of tools and templates address specific marketing issues. Methodologies are broader in scope, helping members implement marketing solutions at a strategic, process level. You’ll be hearing much more about this new content type very soon.

So, I invite you to talk to me about how you are (or are not) getting value from our tools and templates. Which one(s) do you find most helpful? Which one(s) have disappointed you? Let me know: jerry@demandmetric.com.

Looking forward to working with you all,

Jerry Rackley
VP of Product Development & Marketing, Demand Metric