“Though this be madness, yet there is method in 't.” Polonius, from Shakespeare’s Hamlet , Act 2, Scene 2 I’m certain Shakespeare wasn’t referring to...
The Association of Strategic Marketing (ASM) recently published the results of the Mobile Marketing Trends Survey it conducted online. You can get a...
In addition to my role at Demand Metric , I serve as an adjunct faculty member in the Spears School of Business at Oklahoma State University, where I...
Quiz time: name a notable product that failed horribly when it was launched. The answer? Well, there are plenty of choices. The Ford Edsel has earned...
Demand Metric has a new home on the web. In a previous post , we discussed how our new website reflects our business model. Now that our new site is...
