The Demand Metric Yearbook - 2011

Jerry Rackley

The earth is about to complete another orbit around the sun, and the turning of the calendar page is a good time to reflect on what transpired in 2011. True, plenty of momentous events grabbed our attention this year – the British Royal wedding, the release of the final Harry Potter movie, a new iPhone – but we’ll leave the analysis of that stuff to other members of the media. We’ll stick to what we know best: marketing and the Demand Metric community.

  • The Community – the biggest thing that happened in the Demand Metric world during 2011 was the explosive growth of the Demand Metric community. From January through December, 7,470 new members joined the community, an increase of 158%! Until this post was written, the Demand Metric brain trust had not looked at the membership data. Rest assured that we’re thrilled with the growth and inspired to continue publishing content that provides value and fuels growth.
  • The Content – we changed, updated or created 250 pieces of content in 2011. This figure includes 30 new marketing tools or templates. The new content includes toolkits for mobile marketing and social media.
  • Methodologies – a new, free content category that debuted in 2011. Methodologies provide step-by-step instructions to help you build strategic processes. They put many of our tools into context by wrapping them in a broader process. The Public Relations and New Product Development methodologies are available now. Product Marketing Planning and Marketing Strategy methodologies in the final review stage and will publish shortly. Expect a half-dozen or more new methodologies from Demand Metric in 2012.
  • Services – you can now put a Demand Metric analyst on your team, and several members did in 2011. If you need some expertise or capacity to make a project a success, let us know. Our responsive, capable analysts can lend a hand when you need one.
  • The website – the new Demand Metric website is just one month old, but already we wonder how we lived without it. The site makes finding content a snap and managing your membership is easier as well.
  • The teamJerry Rackley joined the Demand Metric team in 2011. He brings 28 years of practical marketing experience to the community.

There were many changes at Demand Metric in 2011. Now, let’s look at what won’t change in 2012:

  • The value proposition – cost is what you pay and value is what you get. Demand Metric will continue to publish content that delivers more value than it costs.
  • Member orientation – from the company’s inception, the business plan has always been to let member needs drive the content production process. Demand Metric will continue to listen well.
  • Service philosophy – Demand Metric analysts will remain accessible and responsive.

The only thing left to say about 2011 is “thanks!” Demand Metric exists because of and for its members, and the Demand Metric team is grateful for them. As the members succeed, so will Demand Metric. We promise not to lose sight of that connection! Happy 2012!

 

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