By Jerry Rackley I recently learned about Youngme Moon and her book, “ Different ”. I haven’t read this book yet, so I am literally judging the book...
By Jerry Rackley Just last week I read the latest article to slam Microsoft PowerPoint as a communications tool. Just do a Google search on “Death by...
By Jerry Rackley That newspaper print advertising revenues has declined in recent years should come as no surprise to any marketer. Dr. Mark J. Perry...
By Jerry Rackley Anyone who has launched a new product can appreciate the value of an early adopter. Geoffrey Moore, in his book “Crossing the Chasm...
