Strategy

The success of every business is directly dependent on the revenue it generates and because of this, understanding your clients and customers is...
The term 'key accounts' is commonly is used in strategic marketing and business analysis. This term refers to high revenue generating clients who are...
Customer focus and research have always played an important role in business development and management. Depending on the scale of your business, in...
When you are dealing with proposals, it’s important to keep in mind that what you receive directly correlate to the RFP quality issued by you or your...
By Jerry Rackley Love him or hate him, Rupert Murdoch is a media mogul. When he launched The Daily about a year ago, who knew that we’d be writing...
Smart marketing is a cost-effective way to control business spending. With traditional marketing techniques going by the wayside, targeted and...
By Jerry Rackley A few months ago, I posted an article, “ Five Questions Every CEO Should ask Marketing ” that was written based on a conversation I...
By Jerry Rackley Demand Metric recently took a briefing from the product management team at MicroStrategy about their social intelligence solution,...
When you are operating an account-based sales business, there will be specific reporting tools needed by your company’s management team, marketing...
When it comes time for your company to consider ad agencies, the first step is to find information about each of them. Many companies request that...

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