Strategy

Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you...
Join us for a free eWorkshop on December 12th @ 1pm ET to get a full briefing on the results of the employee engagement study referenced in this post...
By Jan Vespremi Photo Source The Web has come a long way since the days of BBS message boards, chat rooms, and basic email. It has turned into a...
Customer lifetime value goes by many names and abbreviations including CLV, lifetime value, user lifetime value, LTV and CLTV. Although its...
By Jerry Rackley Demand Metric recently completed a benchmarking study on Sales Enablement, which yielded some insights and best practices for Sales...
By Jerry Rackley A phrase – or more accurately a job title – we’re hearing more about is “growth hacker”. Yes, it’s pretty buzzy, and how quickly we...
By Jerry Rackley Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at...
Organizing and community a business strategy is an important step for any company, regardless of its size. How that strategy is portrayed to the...
Every company needs a business strategy plan. There are a number of elements included in this plan that can help stakeholders, potential investors,...
Although building a successful business and marketing plan is an important step for your business, presenting those plans to the right people is also...

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