The process of branding is one of the most important parts of a business, particularly when a company is just starting out. Along with its importance...
By Jerry Rackley As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies...
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting...
By Jerry Rackley Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of...
