Marketing

Importance Of Marketing Alignment

Companies relies on number of factors in achieving success, and one of the most important is marketing. However, many teams do not understand that to...

How The Right Tools Help Align Sales And Marketing

It is the rare company that can avoid the challenges that arise when sales and marketing are misaligned. If you are one of the lucky few, then no...

The Importance Of Marketing Sales Alignment

If your sales and marketing teams are operating independently from one another, you are missing out on great opportunities for increased profits and...

Utilizing A Sales Steering Charter

A common challenge for many companies arises when they need to review the results of their sales staff. One solution to this is to create a sales...

Determining Your Marketing Strategies With Online Marketing Metrics

The advent of internet has changed the way people approach the past. Increased access to high-speed internet and the popularity of social media has...

Effective Market Segmentation Analysis Example

Marketing is a complex process, to say the least. It is not limited to advertising and promoting a product to businesses. In fact, marketing managers...

Measuring Success With Key Marketing Metrics

The ultimate goal of every for-profit organization is to generate revenue and improve profitability. Dynamic and effective marketing strategies have...