Marketing

Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce...
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to...
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s...
Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your...
Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit...
Public Relations (PR) is the act of managing communication between an organization and its key public stakeholders, with a focus on building and...
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask...

Pages