Value Of Marketing Budget Plans

Marketing messages and the media that delivers them is referred to as marketing communications.  This is also known as Integrated Marketing Communications, or MarCom. One of the most critical components of this is a budget plan.

The Primary Problem in Marketing Communications

There are a number of problems that companies encounter when their marketing budget is involved. The most significant problem that occurs is the fault of a company and/or its marketing team, namely the lack of developing a solid marketing budget plan. Additionally, even when some businesses do develop a budget plan for their marketing communications, they do not set up and track their MarCom budget.

The Solution – a Marketing Communications Budget Template

If you need help developing your marketing budget plan, one of the most effective tools that you can use is a marketing communications budget template. This template will enable you to set up and effectively track your marketing budget quickly and easily and will generate 3 separate charts that will display your:

• Actual expenditures vs. your budget
• Category breakdown/description
• Summary of your actual expenditures

Remember that you need to develop a marketing budget for your advertising or promotional campaigns, to define the costs allocated to them, and to list of media you are planning on using.

The Key Benefits of Using a Marketing Communications Budget Template

In addition to helping you to develop your marketing budget plan, there are several benefits we have added. In addition to the easy-to-use Microsoft Excel format, our marketing communications budget template provides the following three benefits:

• Automatic generation of three charts
• Calculation of your accumulated and year-to-date expenditures
• Tracking your month-by-month marketing budget

Most importantly, this will save you a considerable amount of time when you are formatting your marketing communications budget template, which in turn makes the development and execution of your marketing budget plan very cost-effective