Marketing

By Jerry Rackley Last week I hosted a webinar, “ Developing Marketing Strategy ”, to introduce the Demand Metric methodology that helps do the same...
By Jerry Rackley Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing...
Download our premium-quality Marketing Communications Budget Template to help you create an effective marketing budget with beautifully designed...
Download our FREE step-by-step marketing strategy planning methodology & tool-kit with 22 related premium-quality tools & templates. A simple...
By Jerry Rackley The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy,...
By Jerry Rackley The term “marketing plan” has several possible, valid definitions. Sometimes it refers to the corporation’s marketing strategy,...
By Charles Gold, Demand Metric member The Dawning of the Age of Me. In the beginning there was technology. We talked about features (it’s got an x-57...
B2B, B2C, and non-profits all use events as a primary source of marketing for their products/services. According to HubSpot's new eBook Fascinating...
Watch Peter Shankman, founder of Help a Reporter Out (HARO) , as he joins Hubspot to share some PR tips and insights. Peter is the author of two...
With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook...

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