Marketing

The ABC Approach™: Gaining Organizational Buy-In through Analytics

Featured Contributor - Stephan Sorger Has this ever happened to you? You come up with an ingenious idea; one that you are certain will revolutionize...
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List Building Best Practices

Having a well qualified list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign...
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Achieving Brand Consensus

Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be...
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Measure your Marketing/Business Alignment

Being aligned with your business seems very simple and straightforward, yet many organizations feel that their Marketing department is not fully...
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Build an RFP for Web Design Services

Many mid-sized organizations are in the process of redesigning their website, but few have the required capabilities to design their website...
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Preparing an Accurate Marketing Budget

Although every department is expected to prepare an annual budget, most do not understand the intrinsic value of effectively leveraging this...
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Joining Insightful Marketing Blogs

Joining Insightful Marketing Blogs With the explosion of user-generated content (UGC) on the Internet, it makes business sense to monitor what is...
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Assess Satisfaction to Retain Customers

Maintaining prices and retaining customers in competitive markets depends heavily on your ability to effectively service your accounts. Proactive...
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What is your Marketing Effectiveness Quotient

Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their...
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Promote Corporate Events with Press Releases

Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press...
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