On Demand Metric
By Jerry Rackley
A recent conversation with a client forced a realization on the Demand Metric team, one that has been forming in our collective consciousness for many months: we need to do a better job of telling you who we are. As it turns out, we may not be who you think we are, and that is a bad thing, but for all the right reasons. If you’re already confused two sentences into this post, please bear with us. Clarity follows.
Demand Metric was created as a purveyor of fine marketing tools, and this we remain. A quick visit to our site confirms that our tool library continues to grow. These tools are the “draw” for many who become Demand Metric members.
We’re doing something else now, something that began slowly last year but is steadily gaining momentum: we’re providing marketing advisory and consulting services. Okay, stifle that yawn, because we’re reading your mind: that doesn’t make us special. Perhaps not to you, but we’ve got a growing number of members who have discovered the economy and value our services, as well as the quick response time to their needs.
Then there is the marketing knowledge transfer mission we’ve become very serious about since the beginning of this year. Perhaps you haven’t yet attended one of our free webinars, but I’ll bet you have seen some of the email invitations. We believe we’re providing practical advice on relevant subjects based on the response: each successive webinar has enjoyed substantial increases in registration and attendance. You can expect us to continue doing these, and we welcome your input on topics you want to see us address.
Since we’re marketers, we understand how important it is to achieve some sort of differentiation. While each component of the Demand Metric value proposition described in this post provides some level of differentiation, we feel what really sets us apart is the philosophy that drives what we’re doing here each day when we show up to work. CEO Jesse Hopps put it this way: “We’re about empowering our members to do their jobs better – we don’t want their jobs.” Each of our tools, every consulting proposal and all our webinars are built to support you, not supplant you. We’re not interested in becoming the outsourced marketing department for XYZ Corporation; we’d much rather come alongside that marketing team and help make them better. We don’t want the spotlight – that is where you belong. Our job is to make sure your costume is not down around your ankles when that spotlight hits you.
