Marketing has changed. Have you?

By Charles Gold, Demand Metric member

We market differently than we did ten years ago.  Even five.  But many of us haven't rethought how we're organized or how we think about what we do.

I want to propose a new model -- one that builds on the foundations that we've always needed, but adds in the tactics that are now critical. Most importantly, it shows the interconnections that are now necessary for marketing to be truly effective.

This short Prezi (interactive presentation) walks through the model.

Demand Metric member Charles Gold is a career software marketer who believes passionately that as the software market matures, marketing is rapidly becoming the thing that sets winners apart from also-rans. For nearly 20 years, he has worked with start-ups and established public companies as a senior executive in both marketing and product management. He currently serves at the Chief Marketing Officer at Sonatype, an enterprise open source software vendor. Charles lives in Fairfax Virginia with his wife, three kids, and a rescue dog.  You can find him on Twitter at @chasgold and blogging on software marketing at cgoldmarketing.com.