John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
By Jerry Rackley As a long-time practitioner and beneficiary of email marketing, I’ve tried to stay current on how this marketing channel is evolving...
By Jerry Rackley Let there be no doubt: Demand Metric believes that content is king. There’s no other way we could feel, since our business plan is...
By Jerry Rackley To Carl von Clausewitz we owe the maxim, “Business is war.” Clausewitz, a 19 th century Prussian solider and military theorist was...
By Jerry Rackley I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the...
By Jerry Rackley No, we here at Demand Metric don’t believe the headline of this blog post. Far from it. We marketing insiders know better – there is...
By Jerry Rackley We all make mistakes, even professional marketers, who are among the best communicators in the world. The problem for us is that...
eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build...
By Jerry Rackley I caught a recent NPR interview of Dr. James Pennebaker , social psychologist and professor at the University of Texas. He has done...
By Jerry Rackley Last week I hosted a webinar, “ Developing Marketing Strategy ”, to introduce the Demand Metric methodology that helps do the same...
By Jerry Rackley Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing...

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