Marketing is a complex process, to say the least. It is not limited to advertising and promoting a product to businesses. In fact, marketing managers...

Irrespective of the size of your business, it is important to continually look for new clients and customers. The reason is that this is the only way...

The ultimate goal of every for-profit organization is to generate revenue and improve profitability. Dynamic and effective marketing strategies have...

The term 'key accounts' is commonly is used in strategic marketing and business analysis. This term refers to high revenue generating clients who are...