Demand Metric – Greatest Hits of 2012
By Jerry Rackley
Like many of you, as the year draws to a close, I am thinking about all the things that have happened in 2012. The rate at which Demand Metric resources were consumed in 2012 hit an all time high. We thought you might want to know which of our resources were most frequently sought after – our greatest hits for the year if you will. We wanted to know this ourselves, so after a trip through Google Analytics, we have the answers. The popularity of each of the resources discussed below is based simply on the number of page views. Here’s what we learned:
Most popular template: Case Study template, a template for highlighting a customer’s problem and how you helped solve it. As content goes, the Case Study is a perennial favorite, particularly loved by the sales team.
Most popular calendar: Marketing Calendar 2012. Demand Metric has nine different types of specialized calendars, but perhaps it is no surprise that our general purpose Marketing Calendar holds the top spot. We’ll go ahead and make a bold prediction for 2013: The Marketing Calendar 2013 will grab the top spot in this category next year.
Most popular methodology: Marketing Communications Plan methodology. No matter how strong a company’s products are, or how effective the leadership is, success in the marketplace depends on great marketing communications.
Most popular tool: Competitive Analysis tool. An analysis tool that helps you define and determine a product category’s core value drivers and then compare your product to competing products across these value drivers.
Most popular survey: Brand Perception survey. For when you need to determine how your company is perceived within your market and which brand attributes customers prefer.
Most popular checklist: Product Launch checklist. Products are the lifeblood of a company when it comes to revenue. This checklist gives them the best possible chance to succeed when they are launched.
Most popular report: Market Research Report. This report helps you communicate findings from a market research project using a formal management communication document.
Most popular presentation: Marketing Plan Presentation. An eight-stage presentation that helps you understand then communicate each component of a strategic marketing plan.
Most popular dashboard: Key Marketing Metrics Dashboard, puts all your key marketing metrics in one place so you can define, track and report on them.
Most popular assessment: Brand Assessment Tool. Use this tool to evaluate your organization from a branding perspective, rating your compliance across a variety of dimensions and providing you with results and recommendations.
Most popular job description: Director Business Development. A description of the roles and responsibilities required for success in this position.
Most popular budget: Advertising Calendar & Budget, a template for tracking media types, due dates and budget information that allows you to differentiate between variables such as media type purchased.
Most popular document: Market Requirements Document. Summarizes the market needs and the opportunity to develop a new product.
Most popular form: Project Approval Form, a form to help you manage, document and standardize requests for new projects.
Most popular RFP: Website Design RFP. Simplifies the task of creating a Request For Proposal (RFP) for web design services.
Most popular blog post: Target Market Selection, Segmentation and Positioning. Identifying a target market, developing your marketing mix and analyzing segments are discussed in this post with references to Demand Metric tools that can help you.
