Marketing

Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with...
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are...
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship,...
While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required...
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the...
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as...
Sales complains that the tradeshow, web, or other leads they get are junk. Marketing says that Sales doesn't call the quality leads they produce...
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results...
“ E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually...
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series...

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