Promote Corporate Events with Press Releases

Jesse Hopps

Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press release. Additionally, use our Public Relations Plan and Press Release Template to guide you through the process.

When is a Good Time for a Press Release?

  • Corporate Anniversaries & Milestones - are you celebrating any anniversaries or milestones in the next few months? If so, this is a perfect time to engage the media with your story and get some free publicity.
  • New Customer Acquisition - rapidly expanding hosted CRM vendor, salesforce.com, does a press release for just about every customer they sign up on their service. Learn from this market leader and do co-promotions.
  • Industry Conferences & Tradeshows - if you are hosting or sponsoring a major industry conference, have a keynote speaker, or will be featured at a tradeshow, consider writing a press release to increase attendance rates.
  • Hiring New Executives - if you have just hired a top notch executive to steer your organization, use the opportunity to communicate to stakeholders.
  • Launching New Products - new product offerings or entering an emerging market is another excellent time to provide journalists with content ideas.
  • Promoting Social Responsibility - don't miss the chance to communicate your social values and programs to the community that supports you.
  • Grand Openings - inform your market about new store locations, grand openings, or other business news that they will find interesting and timely.

Action Plan:

    1. Learn PR Best Practices - read our report Building Successful PR Campaigns to learn how to develop a solid, measurable, PR program in your organization. You don't have to be an expert to keep this function in-house.
    2. Create a Public Relations Plan - use our Public Relations Plan template to build your annual media plan.
  1. Develop your Press Release - use our Press Release Template as a starting point when developing your press release. Submit your release using PR Web or PR Newswire and then track your results over the coming weeks.

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