Marketing

Building A Data Driven Website – Taking the Guess Work Out of Your Website

You’ve heard a lot about the need for a data-driven website…but where do you start? The idea of using data to drive marketing and business decisions...
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Email Benchmarks - Where Do You Stand?

Are your emails not performing up to par? We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you...
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Webinar Benchmarks Report - 2015 Edition

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well...
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A Roadmap for B2B Personalization: How SAP Uses Account-Based Marketing

In today’s competitive, multi-channel buyer ecosystem, creating a cohesive buyer’s journey is critical to driving engagement and winning customers...
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The 5 Metrics You Need To Track Social Marketing's Impact & Influence

Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social...
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B2B Marketing Data Virtual Summit - August 19, 2015

B2B Marketers know that data is the lifeblood of their funnel but many don't have a grip on how to deal with the enormous amounts of data at their...
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Using Webinars for Engagement-Based Marketing

Perhaps one of the biggest challenges that marketers face when building a digital strategy is finding “human” ways to connect with their target...
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Your 2015 Marketing Strategy Guide

Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you...
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Measurable Marketing: Why Marketing Data Matters

So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But...
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Five Email Marketing Tips for Small Businesses

With spring here, it’s the perfect time for small business owners to reach customers and offer seasonal specials and bring in new business. Email...
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