Marketing

There are 23 million small business owners in the U.S. competing against major retailers every day. This makes technology a vital tool that can level...
Photo Source If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months. No...
Photo Source Marketers are working in an era where much of what they do is digital marketing. The capabilities for marketers to create stunning...
By Jan Vespremi Photo Source The Web has come a long way since the days of BBS message boards, chat rooms, and basic email. It has turned into a...
Conceptually, marketing attribution is not difficult to understand. The difficulty is implementing it accurately. Some sort of model is needed to...
By Jerry Rackley The relationship between the sales and marketing teams isn’t always cordial. There are historic divisions and squabbles that...
Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and...
By Jerry Rackley A phrase – or more accurately a job title – we’re hearing more about is “growth hacker”. Yes, it’s pretty buzzy, and how quickly we...
By: Jerry Rackley This week, Demand Metric published the results of its recently completed study on marketing analytics, Marketing Analytics 2013:...
The business world today is arguably more competitive than it has ever been in the past. This is one of the reasons that building an effective...

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