It is rarely easy for a company to create an advertising plan and budget. One must factor in a number of items, for example how much the company will...
The majority of companies have an advertising and PR budget. The reason is because a company cannot succeed if people are not aware of who they are,...
Editor's note: Demand Metric and ChamberOfCommerce.com have partnered to exchange original content on their blogs. The following post is the initial...
By Jerry Rackley For all that Ralph Waldo Emerson was, he was no marketer. He famously said, “Build a better mousetrap and the world will beat a path...
By Jerry Rackley As marketers, we make a career out of learning what customers value, and then trying to persuade them that our respective companies...
Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting...
By Jerry Rackley Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of...
