By Jerry Rackley Just last week I read the latest article to slam Microsoft PowerPoint as a communications tool. Just do a Google search on “Death by...
By Jerry Rackley That newspaper print advertising revenues has declined in recent years should come as no surprise to any marketer. Dr. Mark J. Perry...
By Jerry Rackley Whatever the sophisticated definitions are, marketing is a form of communication. We should spend time figuring out how to integrate...
By Jerry Rackley If you do business successfully in a free market, it’s virtually guaranteed that you’ll have competition. It doesn’t matter if you’...
By Charles Gold, Demand Metric member The Dawning of the Age of Me. In the beginning there was technology. We talked about features (it’s got an x-57...
By Charles Gold, Demand Metric member For a very long time, software companies have gone to market in the same way. Using a combination of field reps...
