Commentary

By Jerry Rackley Just last week I read the latest article to slam Microsoft PowerPoint as a communications tool. Just do a Google search on “Death by...
By Jerry Rackley That newspaper print advertising revenues has declined in recent years should come as no surprise to any marketer. Dr. Mark J. Perry...
By Charles Gold, Demand Metric member We market differently than we did ten years ago. Even five. But many of us haven't rethought how we're...
By Jerry Rackley Thanks goes out to Douglas Wray, about whom little is known but who has attained social media cult hero status in my book. We have...
By Jerry Rackley Whatever the sophisticated definitions are, marketing is a form of communication. We should spend time figuring out how to integrate...
By Jerry Rackley If you do business successfully in a free market, it’s virtually guaranteed that you’ll have competition. It doesn’t matter if you’...
By Charles Gold, Demand Metric member The Dawning of the Age of Me. In the beginning there was technology. We talked about features (it’s got an x-57...
By Charles Gold, Demand Metric member For a very long time, software companies have gone to market in the same way. Using a combination of field reps...
By Jerry Rackley I recently attempted to dialogue with a journalist who was doing a story about out-of-the-box marketing ideas. I haven’t yet seen...
Editors note: this is the third post in a series we have invited some of our partners and members to contribute. Mark Ogne is Marketing Leader -...

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