Commentary

The Future of Online Communities is Private

While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online...

Watch this space: big players gobble up attribution solutions

Attribution Goes Mainstream By Jerry Rackley, Chief Analyst, Demand Metric Overview On May 6, 2014, two of the three best known advanced attribution...

Are In-Person Trade-Shows & Events a Thing of the Past?

By Lauren Follett I read an interesting Software Advice article written by Dayna Rothman , Content Marketing Manager at Marketo that examined the...

All Aboard! The Hyperloop Concept has left the Station.

By Jerry Rackley Elon Musk , the billionaire founder of PayPal, Tesla and SpaceX has just dangled his latest bit of imaginative thinking in front of...

Look who's 30 (thousand)!

By Jerry Rackley Sometime in the wee hours of the morning of April 25, 2013, our membership level surpassed the 30,000 mark! This may sound like we'...

Marketing's love-hate relationship with metrics

By Jerry Rackley Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at...

Marketing in 3D

By Jerry Rackley In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions . The characters in the...