Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting...
By Jerry Rackley Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of...
By Jerry Rackley I caught a recent NPR interview of Dr. James Pennebaker , social psychologist and professor at the University of Texas. He has done...
By Jerry Rackley I recently learned about Youngme Moon and her book, “ Different ”. I haven’t read this book yet, so I am literally judging the book...
