Commentary

Recently I presented at an American Marketing Association conference. At the end of my session, one of the attendees came up to me and began chatting...
By Jerry Rackley Word of Mouth is perhaps the marketer’s favorite promotional channel. We could even say that achieving a meaningful level of Word of...
By Jerry Rackley I worked at a small software company from 1993 to 2000. It was a great environment and learning laboratory. In fact, some of the...
By Jerry Rackley We all make mistakes, even professional marketers, who are among the best communicators in the world. The problem for us is that...
By Jerry Rackley I caught a recent NPR interview of Dr. James Pennebaker , social psychologist and professor at the University of Texas. He has done...
By Jerry Rackley Last week I hosted a webinar, “ Developing Marketing Strategy ”, to introduce the Demand Metric methodology that helps do the same...
By Jerry Rackley Chief Analyst John Follett and myself recently convened the first Demand Metric Marketing Lab – an open forum for discussing...
By Jerry Rackley I once had a boss who taught me the meaning of the phrase, “when someone asks you what time it is, don’t provide instructions for...
By Jerry Rackley I recently learned about Youngme Moon and her book, “ Different ”. I haven’t read this book yet, so I am literally judging the book...
By Jerry Rackley A recent conversation with a client forced a realization on the Demand Metric team, one that has been forming in our collective...

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