John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
Press releases are a very cost-effective and underutilized marketing tool. Read this report to understand when it would make sense to publish a press...
Fundamentally, the Media Specialist is responsible for media strategy and relations. Most Marketing Directors do not have the time to deal with...
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are...
Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a...
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship,...
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many...
While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required...
Weblogs or blogs are online journals that can provide business benefits. This new online communication medium comes with risks that require...
While direct marketing still reigns supreme in the world of demand generation, many mid-sized organizations have significantly improved their ability...
If you are looking to drive traffic to your website, Google AdWords is a cost-effective method which delivers measurable results to marketers. Visit...

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