John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive...
As a result of new technology and an increase in competition, the overall cost of a website has decreased significantly in recent years. However, the...
Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great...
Measuring the effectiveness of your PR process is not a simple task, especially if you don't have the budget for PR-coverage subscriptions. Just as...
Sales complains that the tradeshow, web, or other leads they get are junk. Marketing says that Sales doesn't call the quality leads they produce...
Email Marketing Vendor Evaluation Matrix - Use this vendor evaluation matrix to compare potential Email Marketing solutions. For each parameter, rank...
Email Marketing ROI Calculator – Use this tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate...
Email Marketing Database – Use this tool to manage your email marketing campaign.
Due Diligence Checklist - Use this tool to document due diligence during an acquisition.
Director of Website Development Job Description – Reporting to the VP Sales & Marketing, Director of Website Development is responsible for...

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