Want to Really Listen? Unlearn the Scientific Method

John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
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[Infographic] Highlights from Research into Content & the Buyer's Journey @ioninteractive

Organizations of all sizes are recognizing that content is the best way to influence buyers during their journey from need realization to purchase...
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3 Customer Communication Mistakes You May Be Making

The longevity of a business is influenced by several factors. Its management, the impact of its services and products, its approach to the market,...
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Demand Metric's 2015 Calendars are Now Available! @demandmetric #2015 #marketingcalendars

Planning season is right around the corner; and Demand Metric is ahead of the game to help you get prepped for 2015. Plan and organize all of your...
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Showpad and GoodData Partner to Deliver Data Analytics to Power Successful Sales Meetings @showpad @gooddata

'Showpad and GoodData Partner to Deliver Data Analytics to Power Successful Sales Meetings' on Yahoo Finance UK. Showpad, the leading mobile sales...
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Sales, marketing disconnect resulting in bad customer experience @Showpad @demandmetric

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand...
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Why B2B Sales Leads Don't Convert (and Who Is to Blame) @MarketingProfs @Showpad @DemandMetric

The Blame Game Aside from price, there is little agreement between sales and marketing professionals about why deals fail to close with qualified...
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Sales Experience Quality Infographic | Demand Metric

Recently, Demand Metric partnered with Showpad to find out how impactful bad sales experience are on sales opportunies, revenue goal attainment and...
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What is the Cost of a Bad Sales Experience?

By Pieterjan Bouten - CEO, Showpad Today Showpad announced the results of a study commissioned by Demand Metric on the impact of a bad in-person...
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eWorkshop: Building A Social Enterprise @DemandMetric @Hootsuite

In the digital era, the most successful companies will not only be on the cutting edge of product, they will be the ones who use social media as a...
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Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform

Today, Vidyard announced that Salesforce Pardot customers can now identify online video viewers and track their viewing history as part of lead...
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