Want to Really Listen? Unlearn the Scientific Method

John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
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The Future of Online Communities is Private

While the global social networks continue to grow exponentially, a revolution is happening with consumers, companies and brands: the private online...
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Beyond Engagement: Why Advocacy Is Always About the People

After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success. Read the...
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Beyond Engagement: Should Brands Get Personal with Employee Advocates?

The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This...
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Getting Cross-Cultural Teamwork Right

People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage...
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Is Employee Engagement Important in a Customer Centric Organization?

With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be. The path to becoming more...
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How to Close The Gap Between Your 2015 Marketing Goals and Current Plans

Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that...
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Content - Five Ways to Maintain Credibility in Your Content Marketing

Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important...
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From Big Data to Smart Data

In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very...
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Learn from Your Analytics Failures

This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models...
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3 Ways to Conduct B2B Market Research Using Digital Marketing | Social Media Today

In the B2B world, where customer relationships mean everything, having feedback and data directly from your market sector can greatly influence your...
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