How To Determine Where Your Advertising And PR Dollars Are Spent

The majority of companies have an advertising and PR budget. The reason is because a company cannot succeed if people are not aware of who they are, what they do, and what they offer.

Although many believe advertising and PR are the same, in truth they are very different. As an example, advertising is used to promote products or services that a company provides to consumers. PR, which stands for public relations, is used to promote the company itself. PR can highlight many of the positive things a company does, for example donations to charity, helping with public school programs, and more.

Some companies prefer to only pay for one type of promotion service, either advertising or PR. If you are considering which type of promotion to pursue, you can use a program that compares and analyzes which method is working most effectively for your company. Although it is better for your company to keep using both types of promotion, there is an opportunity cost and this tool can help with the decision. With this resource, you can easily figure out where you stand with both advertising and PR.

There are a variety of factors to consider when comparing advertising and PR spending. One thing that is important to take into account is how your competitors are doing in each department. It is important that you do not completely get rid of advertising if your competitor is receiving a lot of business from this channel.

Once you have put in all of your information in the tool, it can help you analyze where your promotions are strongest. If you are interested in learning more about the Advertising and PR tool, follow the link for more information.