As we close in on the end of the calendar year, many organizations are going through planning processes, including most marketing departments. Demand...
Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit...
Public Relations (PR) is the act of managing communication between an organization and its key public stakeholders, with a focus on building and...
An Intranet, or 'portal', is similar to an Internet website except that it is restricted to users within an organization. (Intranets that extend...
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask...

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