John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series...
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential...
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce...
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to...
Prepare for the Planning Process Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold...
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s...
Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes...
Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic...
Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process...
Preparing for the Planning Process Step 1 - Build a Sales Growth Team: build a small, cross-functional team and develop a Sales Growth Team Charter...

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