As we close in on the end of the calendar year, many organizations are going through planning processes, including most marketing departments. Demand...
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and...
“Cold calling is the process of approaching prospective clients, typically via telephone, who have not agreed to such an interaction. The word "cold...
“Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead...
An extranet is an extension of a company’s internal network that allows authorized users to access information in a secured manner. Public access can...
Over 70% of mid-sized organizations are currently involved in a website redesign initiative, or have one planned for this year. Before you go to your...
“A podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and...
According to the CMO Council’s Marketing Outlook 2008 study that polled over 820 senior marketing professionals, some of the top challenges for...
Websites have become the de-facto standard for communicating externally to customers, prospects, investors, potential employees, partners, and other...
Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit...
Public Relations (PR) is the act of managing communication between an organization and its key public stakeholders, with a focus on building and...

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