Are you struggling to get more done with fewer resources? Maybe it’s time to consider an agile approach to marketing. Agile Marketers take a modern...
From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential...
Over the past 10 years there has been a distinctive shift in Marketing activities; budgets are only being allocated to investments that can produce...
Market research is the process of systematically gathering, recording, and analyzing data regarding customers, competitors, and market conditions, to...
Prepare for the Planning Process Build a Strategic Planning Team - engage a cross-functional planning team to represent each department’s needs. Hold...
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s...
Organizational change provides the opportunity for organizations to build more focused, disciplined, and mature businesses. This opportunity comes...
Contrary to popular belief, Customer Relationship Management (CRM) is not a system, or a technology, or a simple application. CRM is a holistic...
Competitive Positioning How a prospect competitively positions your company is a critical factor when engaging in the buying/selling process...
Preparing for the Planning Process Step 1 - Build a Sales Growth Team: build a small, cross-functional team and develop a Sales Growth Team Charter...
From an organizational perspective, leadership can be defined as: the ability to influence, motivate, and enable people to attain goals and...

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