Are you struggling to get more done with fewer resources? Maybe it’s time to consider an agile approach to marketing. Agile Marketers take a modern...
Advertising Plan Checklist – Use this tool as a framework for building your annual advertising plan and budget.
Advertising Effectiveness Matrix – Use this tool to evaluate the effectiveness of advertising concepts.
Activity Report Template – The purpose of this tool is to document each activity, or result, that you have completed from the past week or month.
Account Status & Action Plan Tool – Use this tool to provide a high level report on the status of key accounts.
Sales Account Management Tool – This tool was designed to help you analyze and score your accounts and prioritize time accordingly.
Account Executive Job Description – Use this template to create an Account Executive Job Description.
Marketing has the unenviable reputation as the line of business that is not held accountable for achieving specific, measurable, bottom-line results...
“ E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating messages to an audience. This term usually...
Being market-driven requires organizations to build a strong product management capability. Most organizations struggle to create a role in their...
A focus group is a controlled group interview of a target audience demographic. The interview is often led by a facilitator who covers a set series...

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