Research

Completing a project with a multiple individuals can be exhausting. When embarking upon this, it is important to have effective communication among...
Social media measurement is increasing playing a larger role in today’s business planning. Many may ask, what is social media measurement? Social...
Before you can begin utilizing a social media analysis tool , it is important to first understand what social media analytics is and what it can do...
Determining the return on investment, or ROI, of a tradeshow requires an understanding of many numbers. The reason this ROI is important is because...
If your company isn't very active in the social media scene, your company may want to consider a social media capabilities assessment . The reason is...
For the most part, determining the true return on investment of attending or presenting at a tradeshow can be challenging. However, this information...
By Jerry Rackley In 1884, English Schoolmaster Edwin A. Abbott wrote a book entitled Flatland: A Romance of Many Dimensions . The characters in the...
By Jerry Rackley Marketo, a provider of cloud-based marketing software, yesterday announced LaunchPoint , described by the company as a complete...
By Jerry Rackley I recently had the opportunity to collaborate with Ashley Furness, CRM Analyst at Software Advice and author of an article about...
With any product or service a company provides, it is important to know how the business is viewed in the marketplace. This is particularly true if a...

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