In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering...
You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to...
If you’re a Public Relations professional than I’m sure you already know that the PR landscape is changing and it’s primarily because of Social Media...
A Customer Relationship Management System , or CRM , is a system that is designed to expand and grow as the relationship with your customers, clients...
If you look at the metrics behind a successful marketing campaign, you can usually identify the underlying reasons for its success. It’s also clear,...