Research

You’ve probably heard business experts say over and over again that loyal customers are the key to a long and thriving business relationship. When...
In this introductory post, I will tell you a bit about myself and my passion for marketing analytics. I started out in technology with an engineering...
Hello, everyone. I am delighted to be introducing myself to you in this first blog post for Demand Metric. I am the President and CEO of Method...
You’ve got a great idea for a business, but any time someone asks you to explain it, you end up babbling incoherently and jumping from one concept to...
As a manager or business owner, you already know that without goals it’s impossible for a company to continue to grow, and achieve advantages over...
Also referred to as a news release, the press release is simply a written statement made by an organization or company and made available to the...
If you’re a Public Relations professional than I’m sure you already know that the PR landscape is changing and it’s primarily because of Social Media...
A Customer Relationship Management System , or CRM , is a system that is designed to expand and grow as the relationship with your customers, clients...
As the Chief Analyst at Demand Metric, it’s my responsibility to stay on top of current marketing trends. As a result, I tend to watch a lot of...
If you look at the metrics behind a successful marketing campaign, you can usually identify the underlying reasons for its success. It’s also clear,...

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