Marketing Metrics

Survey the Playing Field to Get Your Marketing Advantage

Have you ever successfully completed a marketing campaign only to realize that you have no idea how you produced the results that you did? Applause...
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5 Ways to Use Metrics to Deliver Exactly What Your Customers Want

Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your...
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Account-Based Marketing Customer Success Story Using Terminus

Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to...
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Building A Data Driven Website – Taking the Guess Work Out of Your Website

You’ve heard a lot about the need for a data-driven website…but where do you start? The idea of using data to drive marketing and business decisions...
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Metrics that Matter: How to Use Data Insights to Impact Revenue

New marketing tools and rapidly changing buyer behavior require fresh thinking by modern marketers about the best metrics for evaluating the return...
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Webinar Benchmarks Report - 2015 Edition

Webinars have become one of the most important tools for generating leads and driving prospects through the buying cycle. But do you know how well...
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A Roadmap for B2B Personalization: How SAP Uses Account-Based Marketing

In today’s competitive, multi-channel buyer ecosystem, creating a cohesive buyer’s journey is critical to driving engagement and winning customers...
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The 5 Metrics You Need To Track Social Marketing's Impact & Influence

Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social...
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Watch this space: big players gobble up attribution solutions

Attribution Goes Mainstream By Jerry Rackley, Chief Analyst, Demand Metric Overview On May 6, 2014, two of the three best known advanced attribution...
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2013 Research Study Results

Photo Source If you haven’t noticed, Demand Metric Research Corporation is living up to its name: we’ve done a lot of research in past six months. No...
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