Marketing Metrics

By: Jerry Rackley I highly recommend the recently published 2013 St ate of Inbo u nd Marketing Annual Report . The survey used to compile the report...
By Jerry Rackley Today we hosted the first of two webinars, “ Learning to Love Marketing Analytics ”, presented by Stephan Sorger . During the...
By Jerry Rackley Gone are the days when a marketing executive could report in vague terms to the CEO about things like brand equity, saying, “it’s at...

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