Want to Really Listen? Unlearn the Scientific Method

John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
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Product Sanity-Check Tool

Product Sanity-Check Tool – The purpose of this tool is to drive consensus on the product development process: market requirements, product...
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Product Roadmap

Product Roadmap - Use this Product Roadmap to analyze market segment needs, trends, products, and technology required to produce market-driven...
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Product Requirements Document

Product Requirements Document - The purpose of this tool is to provide the product development team with the business requirements they need to build...
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Product Profitability Analysis Tool

Product Profitability Analysis Tool - Use our Product Profitability Analysis tool to document and analyze: Product Name, Price, Unit Cost, Unit Sales...
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Product Positioning Tool

Product Positioning Tool – The purpose of this tool is to help you position your product by: defining the product, highlighting the target market,...
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Product Marketing Manager Job Description

Product Marketing Manager Job Description – Reporting to the Director of Product Management, the Product Marketing Manager is responsible for...
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Product Management Maturity Assessment

Product Management Maturity Assessment – Use this tool to measure your organization’s Product Management & Marketing process maturity.
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Product Management Director Job Description

Product Management Director Job Description – Use this tool to create a job description for your product management leader.
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Product Launch Checklist

Product Launch Checklist - The purpose of this tool is to provide a checklist for the product launch process.
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Product GAP Analysis Tool

Product GAP Analysis Tool – Use this tool to strategically plan for improvements to Market Research, Product Strategy, Capabilities, Technology, and...
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