Want to Really Listen? Unlearn the Scientific Method

John Carter , Founder, TCGen Inc. For technology companies, the growth and success of individuals (and the company) can be inhibited by poor...
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So, You Landed a Customer—Now What?

Congratulations on landing a new customer! Whether you have a product-driven business, a service-driven business, or a Web-based business providing...
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Real-Time Bidding: a Marketer's Dream or Missed Opportunity?

By Jerry Rackley Marketers have loved online display advertising from the moment it appeared on the stage as a marketing channel. There are plenty of...
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Structuring Sales and Marketing: one team or two?

By Jerry Rackley The relationship between the sales and marketing teams isn’t always cordial. There are historic divisions and squabbles that...
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Prioritize Good Service: 6 Ways to Keep Customers Loyal

The area of customer service is one that is complicated and of significant importance. As more and more companies exist, businesses must prioritize...
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An Interview with Jerry Rackley on Knowing your Customers, Content Marketing and B2B

Below is an interview with Demand Metric's very own chief analyst, Jerry Rackley that was conducted by Marc Simony, Holistic Brand Thinker and...
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Infographic on Gamification

The Business of Gamification Infographic; Powered by Demand Metric Embed this infographic on your website: <img src=" https://bit.ly/17IhTtI "...
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Six Low-Cost Ways to Breathe Life Into Your Trade Show Display

Trade shows can be wonderful places for a small business like yours to find new clients and partners. Unfortunately, exhibiting at a trade show can...
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Welcome to the new Demand Metric Marketing Community

By Jerry Rackley If you visit the Demand Metric website today, you’ll notice a change. We’ve been working quietly, behind-the-scenes for months...
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Creationism Versus Evolution: A Branding Debate

By: Jerry Rackley At the risk of being polarizing, I’d like to start a debate about Creationism versus Evolution. Before anyone starts loading up...
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Managing Social Media with a Channel Map

By Jerry Rackley Social Media is a mainstream, marketing communications channel for most companies. Social media once meant Facebook, but now...
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