The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and...
The customer experience is every bit as important in B2B as B2C. Those of us in B2B marketing can gain valuable insights from those in the B2C realm...
After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success. Read the...
The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This...