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The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and...
The customer experience is every bit as important in B2B as B2C. Those of us in B2B marketing can gain valuable insights from those in the B2C realm...
After this week's Customer Engagement Summit (#CESummit), this post is a great reminder of how important employee engagement is to success. Read the...
The #CESummit will include a focus on advocacy, which is often understood as customer advocacy. But employees make excellent advocates as well. This...
People struggle with global teamwork, even though it’s essential to success in multinational firms. Despite their efforts to nimbly manage...
With all the talk about customer centricity, employee engagement is not brought up in the same breath as it should be. The path to becoming more...
Planning for 2015? The knee jerk response is two-fold: 1) Assess the current year and take stock of wins, hits and misses. 2) Based on that...
Fresh, engaging content is or should be the goal of every marketer. Demand Metrics recent Content Marketing Infographic illustrates how important...
In the field of analytics, just having big data is pretty meaningless. Guess what - most firms already have big data! But as this post states, very...
This Harvard Business Review article raises the important and challenging point that more value is gained when analytics fail than when the models...

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