The Modern Marketer: Part Artist, Part Scientist (Infographic)

John Follett

The roles and responsibilities of the marketer have changed a great deal over the last few years due to significant changes in the functionality and usage of technology.

Salesforce's infographic "The Modern Marketer: Part Artist, Part Scientist" describes the new job description for an effective marketer. Today's marketers need to be able to develop creative, visually appealing concepts that will drive customer engagement and generate leads for sales. At the same time, marketers must be proficient in analyzing metrics to understand campaign performance, be able to implement and manage large-scale technologies and be well-versed in managing a budget for countless initiatives.

The skill requirements for marketers in this generation have shifted by leaps and bounds. Demand Metric's primary research, technology reviews, concept methodologies and practical tools can help you stay on top of both the creative and analytical components of being a modern marketing pro.

Read the source article at Salesforce Blog