Marketing Analytics – a real world snapshot

By Jerry Rackley

Today we hosted the first of two webinars, “Learning to Love Marketing Analytics”, presented by Stephan Sorger. During the session, we conducted two polls, the results of which we share here. This topic is such a high priority for marketers now that Demand Metric is conducting a research study to better gain insight on the current state of marketing analytics, specifically the state of implementation, practices and how analytics are driving marketing decision making. Please take a few moments to respond to our survey:

https://www.surveygizmo.com/s3/1226515/Marketing-Analytics-Research-Study

To give you some insight into what we’re already seeing, here are the results from the polls we conducted during today’s webinar:

Please join in this conversation. Our sense is that we as marketers need to gain mastery over marketing analytics. As Stephan shared with our audience today, if we don’t embrace them in some form, we’ll have them imposed upon us. Let us know through the survey or comments to this post your thoughts on the matter.