Data

[Live Event] #B2BDataSummit is happening now - Don't Miss Out!

The B2B Marketing Data Virtual Summit is officially underway and we're off to a great start! Why you can't miss this virtual event: • Live event ,...
Continue reading

Account-Based Marketing Customer Success Story Using Terminus

Demand Metric research shows that the adoption of Account-Based Marketing (ABM) is on the rise. B2B marketers have always sought more precise ways to...
Continue reading

The 5 Metrics You Need To Track Social Marketing's Impact & Influence

Social advertising has clearly become an integral tool for B2B marketers, and its influence is growing rapidly. The proliferation of paid social...
Continue reading

B2B Marketing Data Virtual Summit - August 19, 2015

B2B Marketers know that data is the lifeblood of their funnel but many don't have a grip on how to deal with the enormous amounts of data at their...
Continue reading

How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage

The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the...
Continue reading

Measurable Marketing: Why Marketing Data Matters

So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But...
Continue reading

From Sales "Data" to Sales Intelligence

By Clare Price We all know that customers are getting more sophisticated in their buyer’s journey. That means we need sales systems that are equally...
Continue reading