Case Studies

A Journey to Sales Enablement Consistency & Success

Get the story about one company's journey to Sales Enablement: PointClickCare had an inconsistent sales process, each rep managed their own set of...
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How to Ruin a Brand in Less Than 60 Seconds

by Phyllis Shabad Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social...
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2013 Social Media Strategy Plan Examples

Even if your business has been around for decades, you should not underestimate the importance of social media. Countless social media strategy...
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Project Management Resource Explained

In project management terms, a resource is something you can utilize to achieve a certain goal. In this article, we are going to refer to this in...
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Case Study: eXpand Marketing

eXpand Marketing, led by Principal Nic Holmes, helps companies and their executive teams successfully move into new and adjacent markets, build...
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Case Study: Laboratory Products Association

Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to...
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