Brand

Instagram: Three Big Benefits for Your Small Business

Instagram is a well-loved app that’s known for the pictures you can take with it – but contrary to popular belief, that’s not all it offers. Beyond...
Continue reading

5 Ways to Build a Great Business Reputation

Most successful businesses rely on networking and referrals as their most effective forms of marketing. Whether it’s a review or recommendation on...
Continue reading

How to Ruin a Brand in Less Than 60 Seconds

by Phyllis Shabad Your mastery of marketing strategy is enviable. Wide-ranging knowledge of how to align “old-school” insight with current social...
Continue reading

Starting a New Business: What Your Logo Says About You

Photo Credit Your logo is the flag of your business. It represents your very identity within that particular niche. The colors, print, and images all...
Continue reading

Most Effective Outdoor Advertising Strategies

By Darren Leach Of the various advertising mediums available outdoor advertising continues to be an effective choice, despite being one of the oldest...
Continue reading

Creationism Versus Evolution: A Branding Debate

By: Jerry Rackley At the risk of being polarizing, I’d like to start a debate about Creationism versus Evolution. Before anyone starts loading up...
Continue reading