Aberdeen Research

Sales Performance Management

Getting Everyone on the Same Page While many companies are seeing a recovery from the economic downturn, the distribution and pace of forward...
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Social Media ROI

Customer Engagement, Brand Interactivity, and Revenue Between July and August 2010, Aberdeen surveyed 65 retailers regarding their use of social...
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Strategic Sourcing

The 2010 Guide to Driving Savings and Procurement Performance The strategic sourcing group has faced myriad challenges over the last two decades,...
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Marketing Automation 101

Early Success with the Basics; Maturing Your Deployment for Long-Term ROI Automated lead management technologies are rapidly becoming critical...
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Best Practices in Sales Training

Investing in Sales Conversation Skills Makes the Difference With a variety of options available for training their revenue-seeking professionals,...
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The 2011 Marketer's Agenda

Accessing and Understanding Customer Experience Data Is Life or Death In May and June 2010, Aberdeen surveyed 270 executives regarding their...
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Lead and Customer Scoring

Best Practices for Growing Profitability Aberdeen Group research found that organizations that practice lead scoring or customer scoring enjoy strong...
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Inside Sales for Small and Medium Enterprises

Quality Must Keep Up with Quantity For the December 2009 benchmark report, Inside Sales Enablement: "Let Them Drink Coffee!", Aberdeen surveyed more...
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