Best Practices in Sales Training
Investing in Sales Conversation Skills Makes the Difference
With a variety of options available for training their revenue-seeking professionals, today’s sales leaders need to carefully select the skills and solution provider that will most directly impact their bottom line.
Aberdeen conducted a survey in July and August, 2009 of over 500 corporate sales teams, which has yielded extensive findings and recommendations for measurable performance results, now published in the Benchmark Report, Sales Training: Translating Tribal Selling Knowledge into Bottom-Line Productivity.
Further analysis of the solutions deployed by services and technology enablers in the industry shows a case study-based correlation between the product offerings of Corporate Visions and Best-in-Class practices, which are defined in this Analyst Insight.
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The common theme among most successful products is a proven ability to generate business success through well-deployed sales skills training. To ensure training sticks and is reinforced requires the development and deployment of field-ready content and the ability to turn knowledge into an asset that can be shared & accessed. See Figure 3: Sales Training Technical Enablers Deployed by the Best-in-Class.
How Demand Metric Can Help
If you need to improve your sales training competencies, check out the following templates:
Sales Support Process Checklist
Marketing Collateral Management Database
CRM Program Maturity Assessment
Next Steps?
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