Aberdeen Research

Executive Sales and Operations Planning

Analyzing Maturity Levels & Key Solution Criterion Sales and Operations Planning (S&OP) is the key integrated process that the supply chain...

The Extended Sales Enterprise

Measuring Sales Effectiveness to Channel Better Results For organizations that rely primarily or entirely on an indirect sales force via the channel...

Workforce Analytics

Aligning People with Business Strategy Aberdeen Group surveyed nearly 450 organizations in order to determine Best-in-Class practices in human...

Workforce Scheduling & Management

Automation Drives Accuracy, Efficiency and Business Outcomes This report, based on data from more than 200 organizations, builds on Aberdeen’s...

Social Media Marketing Trends

Connecting B2C Companies with Generation Y and Z Consumers In June and August of 2010 Aberdeen Group surveyed more than 500 business executives to...

Partner Relationship Management

Channeling Better Results For organizations that rely primarily or entirely on an indirect sales force via the channel, resellers, distributors,...

Selecting the Right Projects

Project Portfolio Management The economic conditions of the last couple of years means that companies must find ways to work smarter and focus...

Optimizing the Lead Lifecycle

Improving the quality and quantity of the leads generated and managed by the marketing and sales organizations isn't a simple task in today's multi-...