Analytics

5 Ways to Use Metrics to Deliver Exactly What Your Customers Want

Marketing and sales are creative fields. They require you to think outside the box and come up with fresh new ways to capture the attention of your...
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B2B Marketing Data Virtual Summit - August 19, 2015

B2B Marketers know that data is the lifeblood of their funnel but many don't have a grip on how to deal with the enormous amounts of data at their...
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Your 2015 Marketing Strategy Guide

Make 2015 your business’ breakout year by building a killer marketing strategy right now. Having an effective marketing plan in place will help you...
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Measurable Marketing: Why Marketing Data Matters

So you’ve finally carved out a marketing strategy that’s going to blow potential clients out of the water and put the competition to shame. But...
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Marketing Attribution Models

Conceptually, marketing attribution is not difficult to understand. The difficulty is implementing it accurately. Some sort of model is needed to...
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What is Customer Lifetime Value?

Customer lifetime value goes by many names and abbreviations including CLV, lifetime value, user lifetime value, LTV and CLTV. Although its...
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Marketing Analytics Benchmarks, Insights and Advice

By: Jerry Rackley This week, Demand Metric published the results of its recently completed study on marketing analytics, Marketing Analytics 2013:...
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Marketing Analytics – a real world snapshot

By Jerry Rackley Today we hosted the first of two webinars, “ Learning to Love Marketing Analytics ”, presented by Stephan Sorger . During the...
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